DESIGN+PORTFOLIO

Category: Strategic+and+Brand+Design

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Strategy + Brand

This category highlights projects rooted in research-driven design strategy, branding, and communication. It spans the full spectrum of brand development: from visual identity and UX/UI design to content creation, information design, and merchandise. Whether designing for corporations, academic institutions, or NGOs, these projects aim to create clarity, coherence, and meaningful connections [both between organisations and their audiences, and within companies themselves].

| Design Process |
Similar to the Material+and+Product+Design processes, the Diamond Method is utilised as a structured approach to the expansion and selection of both ideas and concepts.
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Within Strategy+and+Brand+Design, the focus on the target group is more prevalent, making the developed persona’s, user scenario’s and User Experience essential. These are preferably based on both qualitative and quantitative data.
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Through iterations, the projects result in the format most relevant to the design brief and target audience. Whereas in some cases merchandise is deemed an accessible and useful marketing tool, in others social media content is considered more effective.



Design+PROJECTS

| Education |
Bsc. Industrial Design Engineering @ TU Delft
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Msc. Integrated Product Design Engineering @ TU Delft
Minor Collaborative and Industrial Design @ Aalto University, Finland
Relevant course: Digital Drawing and Vector Illustration

| Certificates |
UX UI WebDesign @ Udemy
Advanced InDesign @ Art and the City

| Design Cycle |
Analyse
Synthesize
Simulate
Evaluate
Decide
Iterate

| Themes |
Leisure Activities
Mental Health
Sustainability
Animal Welfare
Poverty
Accessibility