Design Brief 1.0

World Animal Protection is a non-profit animal welfare organisation. The charity requested promotion material for the latest campaign in the fight against kangaroo poaching.

Stakeholders: 13 offices worldwide

Design Results 1.0

Blog published:
45.000 signatures within 5 months.
Kangaroo campaign results:
:// Bol.com stopped selling the leather
:// Manufacturer Viking stopped producing ice skates with the leather
:// 7 Major stores stopped selling the meat
:// Multiple animal stores stopped selling petfood with kangaroo meat

Design Brief #.0

These infographics are tailored to communicate complex information with clarity and impact, transforming data and ideas into accessible, actionable narratives. The informative, guiding and/or persuading work includes:
:// data visualizations
:// personas
:// user manuals
:// timelines
:// process overviews
:// research results