Brewarie
User Experience
User Interface
Design Brief
Brewarie is a small local business that delivers beer to your door.
Persona: Marlene [40yr], single mom, highschool graduate, freelancer. Busy schedule. Low product familiarity.
Stakeholders: Target customers, Brewarie employees and manager, app/web developers.
LoFi + wireframing
Application Design
HiFi + wireframing
Brand Guidelines
Design for Interaction
Usability
Design Results
Tone of voice: cosy // old school
Inspiration: traditional wooden cafés
Deliverables:
:// name, logo, typography, colors
:// brand guidelines
:// task flows
:// LoFi wireframes for UX testing
:// HiFi wireframes for UI development (app and web design)
High Fidelity
Web Design
Webshop
Broadcasting Station YLE
Service Design
User-Centered Design
Design Brief
Finnish Broadcasting Station YLE requested a solution for being more present on the Aalto University campus.
Short term goals: Build student relationships + increase brand awareness
Method: Make contact earlier on in their studies with innovative collaborations.
Long term goals: Employee recruitment + strengthen Finnish culture
Stakeholders: Aalto Students (arts, science, business) + YLE (Corporate Relationship manager and HR rep.)
Dream Job Timeline
Creative Workshop Session
Qualitative Creative Toolkit
SWOT-analysis
Step-by-step Service Blueprint
Qualitative Data
Design Results
Proposal: Student-run committee with YLE ambassadors called WILY (wī′lē).
Meaning: Deceitfully clever: artful, crafty, foxy, sharp.
Deliverables:
:// SWOT-analysis
:// qualitative target group data (equal # of participants per student department)
:// innovative step-by-step proposal for the ambassadors to increase campus presence (including fin facts as playful approach to highlight Finnish Culture)
Target Group Engagement
Marketing Material
Photoshoot
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